Target: Young” and “female” are the two words most typical of our customer groups. The age distribution of daily wear customers is 16-40, mainly college students and people with stable salaries. Most of the customers have high requirements for their own appearance and have a certain understanding of beauty.

Problem :It is difficult to get the attention of consumers in the beginning period when the new brands enter the market.  Can customers distinguish between high-quality and low-quality contact lenses? There are many people who only use glasses or clear contact lenses, and these people can be considered potential customers, how can we get them to want to try colored contact lenses?

Solution :A very important point is to combine colored contact lenses with beauty. It's important to present them in a visual way as well.